Client Name: Girl Rising
Project Name: Girl Rising India
Scale: National
Stakeholders: USAID, Women & Child Development Ministry
Girl Rising is a unique behavioral change program that uses mass media and on ground interventions for gender equality to ensure that girls go to school. With Priyanka Chopra as its ambassador in India, Girl Rising hasRead more about Engaging with the government, private sector for partnerships[…]
Our Expertise

Research
Strategy and Program Development
Stakeholder Engagement & Partnerships
Communication & Advocacy
Capacity Building & Implementation Support
Monitoring, Evaluation, Impact Assessment & Documentation
VIVA and its founders have undertaken various projects in M&E, Impact Assessment & documentation (both print and video documentation) for various clients, stakeholders and partners with backgrounds across health services, pharma, maternal & child care and for corporate social responsibility (CSR) initiatives in industries like oil & petroleum, business process outsourcing etc.
Founders

Vinitha Venkatraman
She brings together media, communication and the social perspective to create solutions for the development sector and corporate social responsibility. Having worked in leading positions with two leading organizations in their respective sector: Times of India (Media), National AIDS Control Organization (HIV AIDS-social sector), she has an understanding of media, corporate bodies, government, society and strategies to develop integrated solutions under CSR. She founded VIVA Development Strategies in 2013 that has 12 clients in less than three years - 4 global organizations Read More..
Varadarajan Rajagopalan
Varadarajan brings 15 years of rich professional experience of the creative and business field to VIVA Development Strategies. His corporate experience helps contextualize social programs in the business setting and throws light on the role of the private sector. His exposure of work ranges from clients in diverse industries like Health, Nutrition, Education, Construction, Transport and Automobiles, Finance, FMCG etc. Collaborating with clients on media neutral marketing solutions and driving sustainable marketing and communication programs through strategic planning are his expertise. Read More..

Projects
-
Engaging with the government, private sector for partnerships
Creating advocates for menstrual health & hygiene
Client Name: PATH
Read more Creating advocates for menstrual health & hygiene
Project Name: She's just getting started
Scale: National
Stakeholders: WASH United
PATH launched a global campaign called "She's just getting started" for breaking the taboo around menstrual health and hygiene. As part of the global initiative, it has been PATH's endeavor to influence behavior and break stigma along with initiatives to promoteRead more about Creating advocates for menstrual health & hygiene[…] -
CSR policy development
Client Name: Sutherland Global Services
Read more CSR policy development
Project Name: CSR Strategy and Policy
Scale: National
Stakeholders: Sutherland Management
Sutherland Global Services needed an implementable CSR policy. Beginning with a benchmarking exercise of its contemporaries and an analysis of the CSR law, we developed an in depth CSR strategy and policy for Sutherland Global Services with a focusRead more about CSR policy development[…]Media advocacy - radio channels advocate for TB awareness
Client Name: PATH
Read more Media advocacy - radio channels advocate for TB awareness
Project Name: Mumbai Mission for TB Control
Scale: City Specific
Stakeholders: Radio Channels of Mumbai
PATH envisioned long term advocacy with Radio as there is huge potential in the medium to raise awareness with a vision of making Mumbai TB free. The best launch pad for the long term advocacy initiative was 'WorldRead more about Media advocacy - radio channels advocate for TB awareness[…] -
Turnkey management of World Health Organization's Global Meet - Public Private Mix for TB Prevention and Care
Client Name: PATH
Read more Turnkey management of World Health Organization's Global Meet - Public Private Mix for TB Prevention and Care
Project Name: Eleventh Global meeting on Public Private Mix for TB prevention and care
Scale: International
Stakeholders: World Health Organization
World Health Organization's subgroup meeting on public private mix for TB prevention and care was scheduled to take place in India in 2016. We provided end to end implementation support to WHORead more about Turnkey management of World Health Organization's Global Meet - Public Private Mix for TB Prevention and Care[…]Building capacities of frontline health workers in the private sector
Client Name: Novartis India Ltd.
Read more Building capacities of frontline health workers in the private sector
Project Name: Arogya Parivar
Scale: National
Stakeholders: Local stakeholders for project implementation
Arogya Parivar, the award winning social enterprise of Novartis India aims to raise health awareness and addresses medical needs of rural population in 11 Indian states and a few countries in south Asia. Our scope was to enableRead more about Building capacities of frontline health workers in the private sector[…] -
Strategy for family planning and sexual health programs for a seven year phase
Client Name: Family Planning Association, India
Read more Strategy for family planning and sexual health programs for a seven year phase
Project Name: Long term Strategic Plan
Scale: National
Stakeholders: International Planned Parenthood Federation
Family Planning Association, India needed a strategic direction and action plan for their next 7 years of operation: 2016 -2022. We developed the 7 year strategy with short and long term goals through a series ofRead more about Strategy for family planning and sexual health programs for a seven year phase[…]Communication, advocacy and partnerships for TB awareness
Client Name: Global Health Strategies
Read more Communication, advocacy and partnerships for TB awareness
Project Name: Mumbai Mission for TB Control
Scale: City Specific
Stakeholders: Bill Gates Foundation, Municipal Corporation of Greater Mumbai
When one of the key focus areas for the Mumbai Mission for TB Control emerged as raising awareness, we supported our client in developing the key messages for a mass mediaRead more about Communication, advocacy and partnerships for TB awareness[…] -
Engaging the private sector and evolving partnership models
Client Name: Mumbai Smiles Foundation
Read more Engaging the private sector and evolving partnership models
Project Name: Maternal and Child Health, Education, Livelihood
Scale: City Specific
Stakeholders: Sonrisas De Bombay
The need was to build long term relevant partners to augment programs in health, nutrition, education and skilling. Sustainable partnership strategies were conceptualized leading to pertinent partnerships resulting in an increase in adolescents going toRead more about Engaging the private sector and evolving partnership models[…]Evolution of significant models for public private partnerships
Client Name: Global Health Strategies
Read more Evolution of significant models for public private partnerships
Project Name: Mumbai Mission for TB Control
Scale: City Specific
Stakeholders: Bill & Melinda Gates Foundation, Municipal Corporation of Greater Mumbai
The need for addressing gaps in the Mumbai TB Control Program, led to the formation of Mumbai Mission for TB Control in 2013. Ever since, we have supported theRead more about Evolution of significant models for public private partnerships[…] -
Building capacities of government officials to engage with the private sector
Client Name: Futures International
Read more Building capacities of government officials to engage with the private sector
Project Name: PIPPSE project
Scale: National
Stakeholders: Ministry of Health & Family Welfare, National AIDS Control Organization, Public Health Foundation of India
The focus: To engage the private sector and partner with them for provision of HIV prevention to care programs for their industry - employees, workforce and supply chain, withRead more about Building capacities of government officials to engage with the private sector[…]CSR reporting
Client Name: Bharat Petroleum Corporation Ltd
Read more CSR reporting
Project Name: Umang
Scale: National
Stakeholders: Local NGOs in the project areas
Bharat Petroleum Corporation Ltd, with an impeccable track record of CSR for over a decade, needed to showcase their work to investors, clients and stakeholders. The impact of any program can be communicated only through effective documentation.Read more about CSR reporting[…] -
Engaging the private sector through advocacy
Client Name: Futures International
Read more Engaging the private sector through advocacy
Project Name: PIPPSE project
Scale: National
Stakeholders: Ministry of Health & Family Welfare, National AIDS Control Organization, Public Health Foundation of India
Our role was to build an advocacy strategy through a consultative process with multiple stakeholders backed by primary and secondary research which would result in the development industry partnerships forRead more about Engaging the private sector through advocacy[…]Behavioral change communication for Sex Workers
Client Name: Karnataka Health Promotion Trust
Read more Behavioral change communication for Sex Workers
Project Name: India Learning Network
Scale: International
Stakeholders: Bill & Melinda Gates Foundation
Conceptualization and creation of a step by step communication guide for behavioral change among sex workers. The International document 'Common Minimum Communication Package for Sex Workers' to prevent HIV was developed as a cross learning toolRead more about Behavioral change communication for Sex Workers[…] -
Combating Stigma and Discrimination through patient advocates
Client Name: University of California & Los Angeles (UCLA)
Read more Combating Stigma and Discrimination through patient advocates
Project Name: Through Positive Eyes
Scale: National
Stakeholders: Heroes Project
VIVA Development Strategies was the Indian outpost for the global initiative Through Positive Eyes, a project to combat Stigma & Discrimination through the narration of 14 insightful individual patient stories, narrated like never before thereby immortalizingRead more about Combating Stigma and Discrimination through patient advocates[…]Engaging with the government, private sector for partnerships
Client Name: Girl Rising
Read more Engaging with the government, private sector for partnerships
Project Name: Girl Rising India
Scale: National
Stakeholders: USAID, Women & Child Development Ministry
Girl Rising is a unique behavioral change program that uses mass media and on ground interventions for gender equality to ensure that girls go to school. With Priyanka Chopra as its ambassador in India, Girl Rising hasRead more about Engaging with the government, private sector for partnerships[…]
Partner With Us
National & International Agencies
VIVA provides solutions to specific development issues through focused a approach. These include – visioning exercises, building a strategic plan, setting up systems, structures and standard operating procedures, strategic partnerships, implementation models, capacity building, monitoring and evaluation mechanisms, impact frameworks, communication, advocacy, among others. VIVA also helps organizations build sustainable and scalable social enterprise models thereby empowering the community and the organization.
Corporate sector
We help companies create and manage project life cycles that are inherently aligned, attuned and beneficial to their core business eco-systems.
We support organizations in their journey of taking projects from the seed concept to a full-fledged sustainable program. VIVA will conceptualize the project, frameworks for standards in operation, develop effective control mechanisms and play a catalytical role in implementation of socially relevant models. We assist both corporate CSR and corporate Foundations in their work towards social impact.
Partner with/Donate to our clients
At VIVA, we ensure that you are successful in achieving your goal. Apart from the services we provide, we are happy to help you achieve your goal by assisting you to meet your ideal partner and/or donor for a project.
If you wish to partner with or donate to any of our clients or projects please write to us.
To know more about projects / organizations you can partner with, client section
Testimonial
Dr Kalpana Apte
Secretary General
Family Planning Association of India
VIVA Development Strategies was our go-to option when we needed to organize the WHO Eleventh Global Public Private Mix meet in India. They immediately came to our rescue to take up the task at the enth hour. Impeccable planning, completely reliable and a great team to work with. They became an extended arm of the PATH team during the project phase, it was a phenomenal experience to watch them work. Only when we started work with them did we realize they do so much more than what meets the eye. That was the beginning of our extended association that spilled over to other projects too.
My best wishes to the team at VIVA Development Strategies and keep up the great work!
Dr Shibu Vijayan
Project Director (Private Provider Interface Agency)
Mumbai mission for TB control
VIVA Development Strategies did some excellent work with both the corporate advocacy initiative and capacity building training workshop for Futures Group. Their skills were useful on ground in working on the employer led model for raising employer attentiveness to employee health and HIV/AIDS. Their understanding of the private sector is in depth and is backed by strong strategic thinking and effective communication skills. Their command over the audience and ability to think and work on their feet is an unique quality that is a boon to any capacity building program.
Shekhar Waikar
Senior Private Sector Specialist
Futures International
PIPPSE Project
Vinitha has worked with me for three years very closely, as Mumbai Smiles Head of Partnerships Unit. She is a very open minded person with a good sense of professional commitment, strong at networking, sharing knowledge as being a contagious creative communications professional. With a passion for innovating, learning new ways of business and collaboration. A highly positive thinking professional that meets deadlines. VIVA Development Strategies is a fresh and dynamic approach to Development and CSR strategy with a competent and well experienced team of professionals. New think tank and action combined for a future to be built at any institution, organization, corporation or government agencies.
Alexandra Haglund Petitbó
Former General Director
Mumbai Smiles International
I have worked with VIVA Development Strategies when they developed the Strategic plan for FPA, India through management consultative sessions and innovative approaches and again when I hired their services for the social enterprise of Novartis. Their understanding of the union of society and business is unique and they come with the inherent knowledge of bringing together social outcomes with meeting a company's enterprise goals. With a keen understanding of the development sector, VIVA Development Strategies is a power house of energy and will augment the progress of any project they work for. It is a proud moment to see the consultancy for where is it today.
Monique Kamat
Head - Health & Social Marketing
Novartis India
Vinitha worked closely with GHS to support the Municipal Corporation of Greater Mumbai (MCGM) for the effective prevention and control of Tuberculosis in the city of Mumbai. Vinitha, the founder of VIVA Development Strategies, developed and implemented an effective Corporate Social Responsibility (CSR) strategy to address some of the funding gaps and brought corporates and donors on board! She plans meticulously, is strategic in her thinking and can work with multiple partners including the government, NGOs and corporates. I wish Vinitha and VIVA Development Strategies all the very best.
Anjali Nayyar
Executive Vice President
Global Health Strategies
We at KHPT have been very choosy about who we engage with as external consultants. This has been deliberate decision due to our inability to find individuals who could get into the skin of our work and understand our heart behind what we do. VIVA was an exception. They at once, took ownership, dissected our thoughts deeply enough to understand our exact requirements for every assignment and delivered efficiently and wholeheartedly. Happy to have them on board of KHPT.
Mallika Tharakan
Deputy Director- Communications and Partnerships
Karnataka Health Promotion Trust (KHPT)