Client Name: Girl Rising
Project Name: Girl Rising India
Stakeholders: USAID, Women & Child Development Ministry
Girl Rising is a unique behavioral change program that uses mass media and on ground interventions for gender equality to ensure that girls go to school. With Priyanka Chopra as its ambassador in India, Girl Rising has partnered with various bollywood celebrities; government of India multiple eminent institutes and organizations. Our scope is to work towards developing a partnership with the Maharashtra government and Municipal Corporation of Greater Mumbai to mainstream the Girl Rising grassroot intervention in municipal schools, evolve partnership models with corporations and to enable dissemination of the campaign across India through relevant partnerships.